Logo

REAR WINDOW BREW - PRETTY LITTLE LIARS

The logo i have designed is for the 'Rear Window Brew' - a coffee shop from the show Pretty Little Liars.

SKETCHING IDEAS
I started off by sketching some possible logo ideas...

PRACTICES

From the sketches, my favorite logo design was the one incorporating the coffee cup. However, once i started to actually create the logo in Adobe Illustrator it wasn't as effective as i'd imagined. I drew the coffee cup from scratch using the curvature tool which was ultimately a success however, i don't think the logo works very well on a whole. I prefer the first version more than the second as it's a lot more compact and together however, the coffee cup is fairly cliche and not necessarily needed.

I thought incorporating a window into the design instead of the generic coffee cup would be more appropriate and unique to this specific coffee shop. On a whole, i prefer the circle design as it appears neater and has a much bolder impact. However, I had some issues with placing the text how i originally planned and i think a better font could have been chosen. 
FINAL LOGO

PROCESS

I started off by drawing a circle with the ellipse tool. Within this i drew a smaller circle and simply used the line tool to create a window. I chose to fill in the space within the cirlces with a deep red colour to coincide with the colour used on the coffee shop sign in Pretty Little Liars. Finally, i placed a white rectangle over the design to split the circle in two, allowing me to insert the text.

I made sure to line up the central text with the outline of the circle and chose a contrasting dark brown colour to create a bold impact.


The 'Type on a Path Tool' was used to incorporate the text and curve it along the circumference of the circle.  I used the same font as 'WINDOW', just slightly smaller and white, to stand out against the red background.